Mike Johnson joined Electronic Arts in 2003 after holding a series of high-tech marketing jobs in the San Francisco Bay Area.  As a Web Localization Producer, Mike has two primary areas of focus, both geared to strengthening EA’s international web presence.  In his role, Mike works with European and Asian territories to create “community” websites for EA SPORTS’ product lines.  In addition, Mike works with the territory web marketing teams to build online campaigns for products such as FIFA Soccer 06, Medal of Honor™, and Battlefield 2™.  

In 2004, Mike created and developed EA SPORTS' first online destination geared towards the US Latino community – EA SPORTS en Espanol.   Mike’s specific responsibilities for leading this project include developing relevant, online content and offline, grassroots marketing initiatives for specific EA products, including FIFA Soccer 06, NBA Live 06, Madden NFL 06and Need for Speed™ Most Wanted.